Monday, September 6, 2010

THE GOLDEN AGE OF ADVERTISING: THE 60s - Jim Heimann (editor)


So you like Mad Men, do you?  Then this book from Taschen needs little introduction.

If you're ready to look beyond Don Draper's glamorous nervous breakdown and Peggy's resolute chin and dubious haircuts, pour yourself a martini and drink both it and this book in.

Jim Heimann's collection of ads from the 1960's show readers what those Mad Men were really up to.  Some concepts were revolutionary and changed our vision of ourselves.  Others were merely goofy and outdated before the magazines they appeared in were used to line parakeet cages.  Whatever you think of the work churned out during this era, The Golden Age Of Advertising: The 60s will teach you a thing or two about what it took to catch the American eye during one of the most rapidly changing eras of our time.

Published by Taschen and available in local bookstores, Taschen bookstores and Amazon.

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